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Wal-Mart to refresh logo as it redefines its public image; the hyphen may fall by the wayside as the retail giant goes green and tries to win over skeptical communities

Source :
Los Angeles Times. June 30, 2008, C6
Publication Year :
2008

Subjects

Subjects :
Wal-Mart Stores Inc. -- Marketing
Wal-Mart Stores Inc. -- Customer relations
Discount stores -- Marketing
Discount stores -- Customer relations
Corporate image -- Marketing
Company marketing practices
General interest
News, opinion and commentary

Details

Language :
English
ISSN :
04583035
Database :
Gale General OneFile
Journal :
Los Angeles Times
Publication Type :
News
Accession number :
edsgcl.180839079

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Authors Abstract Subjects Details