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Strategic firms and endogenous consumer emulation
- Source :
- Quarterly Journal of Economics. May, 2008, Vol. 123 Issue 2, p621, 41 p.
- Publication Year :
- 2008
-
Abstract
- A model where some consumers rose to become market leaders whose consumption choices are emulated by uninformed individuals is presented. Follow-on sales induce firms to treat market leaders preferentially which reinforces their learning.
Details
- Language :
- English
- ISSN :
- 00335533
- Volume :
- 123
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Quarterly Journal of Economics
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.180534094