Crossovers shine as SUVs become a four-letter word: auto marketers add 'crossover' to their communications vocabulary following boost in consumer awareness

Authors :: Miller, Steve
Source :: Brandweek. June 16, 2008, Vol. 49 Issue 24, p18, 1 p.
Publication Year :: 2008
Abstract: AMIDST THE HAND wringing over gas prices and environmental correctness, a new label in auto marketing has finally reached acceptability: crossover. The crossover has replaced the long-dead 'station wagon,' the [...]

Subjects :: Ford Motor Co. -- Marketing
Sports cars -- Marketing
Transportation equipment industry -- Marketing
Sport-utility vehicles -- Marketing
Advertising, marketing and public relations
Business
Retail industry
Company marketing practices
Marketing

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