What drives broadband takeup?

This article summarises an econometric study undertaken by the author for the OECD which found several key factors explaining the level of broadband takeup in different countries. On the demand side, they are price, income, education, weather and the size of the addressable market. On the supply side, they are urbanisation, unbundling of the local loop and competition. Most of the factors that drive broadband takeup are beyond the reach of government regulation and policy.