Soft porn goes for wired uplift

Northern & Shell, UK publisher of soft-porn magazines Penthouse and Forum, is planning to offer at least half its titles on the Internet. The group's Website manager Danny Clamp points out that on-line publishing eliminates paper and distribution costs as well as the need for a circulation department. However Paul Raymond Group Chief Exec. Carl Snitcher doubts whether on-line magazines can ever be a substitute for the written word. Publisher Bob Guccione's Penthouse on-line is visited by a reputed 3 million people/d and has attracted $1 million in advertising since its launch in Mar. 1995.