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Surviving the game: with battles for ad budgets more competitive than ever, African American agency CEOs rely on solid leadership to win
- Source :
- Black Enterprise. June, 2008, Vol. 38 Issue 11, p155, 4 p.
- Publication Year :
- 2008
-
Abstract
- 'THERE IS A REAL CRISIS AS IT RELATES TO African American advertising agencies, and while most are loath to talk about it, I believe there are serious battles when pitches [...]
Details
- Language :
- English
- ISSN :
- 00064165
- Volume :
- 38
- Issue :
- 11
- Database :
- Gale General OneFile
- Journal :
- Black Enterprise
- Publication Type :
- Periodical
- Accession number :
- edsgcl.179977399