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Study: college newspapers are the ad rage on campus: eighty-seven percent of college kids read ads in college newspapers
- Source :
- Brandweek. June 2, 2008, Vol. 49 Issue 22, p10, 1 p.
- Publication Year :
- 2008
-
Abstract
- LOCAL PAPERS MAY BE yesterday's news for some advertisers, however college newspapers are thriving, per a new study. Alloy Media+Marketing, New York, found that 82% of students read their campus [...]
- Subjects :
- Newspaper reading -- Statistics -- Reports
Mass media industry -- Reports -- Statistics -- Marketing
Newspaper advertising -- Statistics
College student newspapers and periodicals -- Marketing -- Reports -- Statistics
Advertising, marketing and public relations
Business
Retail industry
Company marketing practices
Statistics
Reports
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 49
- Issue :
- 22
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.179817443