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Survey: food quality seen as a significant factor in building customer loyalty

Authors :
Cebrzynski, Gregg
Source :
Nation's Restaurant News. May 26, 2008, Vol. 42 Issue 21, p1, 3 p.
Publication Year :
2008

Abstract

[ILLUSTRATION OMITTED] Despite abundant advertising based on the excellence and freshness of mealtime specialties, diners are defecting from many restaurant brands out of frustration with poor food quality, according to [...]

Details

Language :
English
ISSN :
00280518
Volume :
42
Issue :
21
Database :
Gale General OneFile
Journal :
Nation's Restaurant News
Publication Type :
Periodical
Accession number :
edsgcl.179694717