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A typology of roles for avatars in online retailing
- Source :
- Journal of Marketing Management. April, 2008, Vol. 24 Issue 3-4, p433, 29 p.
- Publication Year :
- 2008
-
Abstract
- The potential role of avatars in providing assistance and purchase recommendations in online retailing is explored. Suggestions on the appropriateness of avatars and their adaptation to the needs of the customers are presented.
Details
- Language :
- English
- ISSN :
- 0267257X
- Volume :
- 24
- Issue :
- 3-4
- Database :
- Gale General OneFile
- Journal :
- Journal of Marketing Management
- Publication Type :
- Periodical
- Accession number :
- edsgcl.179633021