Death of the bogof? In the heat of a high street price war, supermarkets are focusing on price promotions more than ever. As we shift ever further from the bogof, Charles Orton-Jones looks at why fewer supermarkets are offering consumers 'one free'

[ILLUSTRATION OMITTED] The bogof, or buy-one-get-one-free, was once a much-loved piece of promotional jargon, even transferring into popular usage. Somehow two-for-the-price-of-one never had the same satisfactorily expletive impact. A tftpoo [...]