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Chasing the pot of gold: the pioneers of biotech began their journey with an endless level of optimism and promise. So, why has the goal of redefining the landscape and achieving the blockbuster success the likes of Big Pharma proven so elusive?

Authors :
Ross, Warren
Source :
Medical Marketing & Media. May 2008, Vol. 43 Issue 5, p56, 5 p.
Publication Year :
2008

Abstract

Nineteen seventy-six was a seminal year for innovation. It was the year when Apple was founded, starting the propulsive growth of computer-driven business. After just 30 years, the results have [...]

Details

Language :
English
ISSN :
00257354
Volume :
43
Issue :
5
Database :
Gale General OneFile
Journal :
Medical Marketing & Media
Publication Type :
Periodical
Accession number :
edsgcl.179032841