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Chasing the pot of gold: the pioneers of biotech began their journey with an endless level of optimism and promise. So, why has the goal of redefining the landscape and achieving the blockbuster success the likes of Big Pharma proven so elusive?
- Source :
- Medical Marketing & Media. May 2008, Vol. 43 Issue 5, p56, 5 p.
- Publication Year :
- 2008
-
Abstract
- Nineteen seventy-six was a seminal year for innovation. It was the year when Apple was founded, starting the propulsive growth of computer-driven business. After just 30 years, the results have [...]
- Subjects :
- Intel Corp. -- Innovations -- Management
Microsoft Corp. -- Innovations -- Management
Roche Holding AG -- Innovations -- Management
Management
Innovations
Semiconductor industry
Company business management
Semiconductor industry -- Innovations
Biotechnology
Software industry -- Innovations
Pharmaceutical industry -- Innovations
Biological products industry -- Innovations
Computer software industry -- Innovations
Subjects
Details
- Language :
- English
- ISSN :
- 00257354
- Volume :
- 43
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.179032841