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BMW drives X6 marketing in upscale neighborhoods: but will automaker get desired ROI by limiting scope of marketing?
- Source :
- Brandweek. April 28, 2008, Vol. 49 Issue 17, p12, 1 p.
- Publication Year :
- 2008
-
Abstract
- THERE'S LITTLE TIME FOR flyover country when launching a high-priced, limitedsupply vehicle. At least that's the thinking at BMW, which has honed the marketing of its new X6 crossover to [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 49
- Issue :
- 17
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.178675852