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Should you steal your rival's reps?

Authors :
Cohen, Andy
Source :
Sales & Marketing Management. Dec, 1995, Vol. v147 Issue n12, p60, 5 p.
Publication Year :
1995

Abstract

Luring salespeople away from the competition may have its benefits, but the drawbacks can be numerous It happens in every industry. Whether it's Coke and Pepsi, Nike and Reebok, or […]

Details

ISSN :
01637517
Volume :
v147
Issue :
n12
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.17862858