The problem of free riding in voluntary generic advertising: parallelism and possible solutions from the lab

Authors :: Messer, Kent D.
Kaiser, Harry M.
Schulze, William D.
Source :: American Journal of Agricultural Economics. May, 2008, Vol. 90 Issue 2, p540, 13 p.
Publication Year :: 2008

Subjects :: Farm produce -- Economic aspects
Advertising campaigns -- Economic aspects
Agricultural industry -- Finance
Charitable contributions
Company financing
Agricultural industry
Economics

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