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Dictionary of Marketing Terms, 2nd ed

Authors :
Bibel, Barbara
Whiteley, Sandy
Source :
Booklist. November 15, 1995, Vol. 92 Issue 6, p577, 2 p.
Publication Year :
1995

Abstract

2d ed. Ed. by Peter D. Bennett. NTC, 1995. 316p. bibliog. $39.95 (0-8442-3598-9). DDC: 658.8. This completely revised and expanded marketing dictionary, first issued in 1988, is published in conjunction [...]

Details

Language :
English
ISSN :
00067385
Volume :
92
Issue :
6
Database :
Gale General OneFile
Journal :
Booklist
Publication Type :
Periodical
Accession number :
edsgcl.17806766