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Virtual venues: bringing content to the media market

Authors :
Kreisky, Peter A.
Christner, Richard S.
Sacerdote, George S.
Source :
Journal of Business Strategy. Sept-Oct, 1995, Vol. 16 Issue 5, p11, 5 p.
Publication Year :
1995

Abstract

What took them so long? That was Fortune magazine's reaction to Walt Disney's blockbuster acquisition of Capital Cities/ABC in August. Industry observers hailed this $19 billion combination of Disney's movies, [...]

Details

Language :
English
ISSN :
02756668
Volume :
16
Issue :
5
Database :
Gale General OneFile
Journal :
Journal of Business Strategy
Publication Type :
Periodical
Accession number :
edsgcl.17778304