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All about smarketing: sales + marketing = smarketing. It's what you get when sales and marketing work together cooperatively
- Source :
- ABA Bank Marketing. July-August, 2007, Vol. 39 Issue 6, p28, 4 p.
- Publication Year :
- 2007
-
Abstract
- Things have evolved significantly from the time when many of us started our financial services marketing careers. Three decades back, some of our greatest worries involved making certain there were [...]
Details
- Language :
- English
- ISSN :
- 15397890
- Volume :
- 39
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- ABA Bank Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.177634403