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All about smarketing: sales + marketing = smarketing. It's what you get when sales and marketing work together cooperatively

Authors :
Hubbard, Jack
Source :
ABA Bank Marketing. July-August, 2007, Vol. 39 Issue 6, p28, 4 p.
Publication Year :
2007

Abstract

Things have evolved significantly from the time when many of us started our financial services marketing careers. Three decades back, some of our greatest worries involved making certain there were [...]

Details

Language :
English
ISSN :
15397890
Volume :
39
Issue :
6
Database :
Gale General OneFile
Journal :
ABA Bank Marketing
Publication Type :
Periodical
Accession number :
edsgcl.177634403