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Creative eye
- Source :
- Marketing Magazine. Feb 11, 2008, Vol. 113 Issue 2, p35, 1 p.
- Publication Year :
- 2008
-
Abstract
- A review of television advertising campaigns for The Gazette, Victoria Times Colonist, Workopolis and Loto-Quebex 6/49 is presented. The Gazette's use of a classic Martin Luther King speech was simple but innovative, while the Times-Colonist spot lacked personality. Details of the advertisements are given.
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 113
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- edsgcl.177007167