Back to Search Start Over

Creative eye

Authors :
Yu, Christina
Source :
Marketing Magazine. Feb 11, 2008, Vol. 113 Issue 2, p35, 1 p.
Publication Year :
2008

Abstract

A review of television advertising campaigns for The Gazette, Victoria Times Colonist, Workopolis and Loto-Quebex 6/49 is presented. The Gazette's use of a classic Martin Luther King speech was simple but innovative, while the Times-Colonist spot lacked personality. Details of the advertisements are given.

Details

Language :
English
ISSN :
11964650
Volume :
113
Issue :
2
Database :
Gale General OneFile
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
edsgcl.177007167