The cost of poor-quality information: what you don't know can hurt your business

Authors :: Oberst, Dave
Source :: Telemarketing. Sept, 1995, Vol. 14 Issue 3, p110, 3 p.
Publication Year :: 1995
Abstract: A great deal of time, money and technology goes into a successful call center - about $2 million worth on average. Following the sacred mantra 'more calls, more revenue,' companies [...]

Subjects :: Telemarketing -- Management
Information resources management -- Methods
Advertising, marketing and public relations
Business

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