Effectiveness of a Mexican health education program in a poverty-stricken rural area of Guatemala

In this article, the authors discuss the transfer to Guatemala of an integral health education program, originally developed for indigenous women in southern Mexico. The program was implemented with some 400 indigenous women in rural Guatemala living under dire poverty, and was carried out through a closely supervised cascade process in which specially trained local women conducted workshops to their fellow countrywomen. The program aimed at imparting knowledge as well as enabling changes in behavior with respect to everyday life issues, including nutrition, hygiene, sanitation, and sexual and reproductive health. Evaluation of the impact through questionnaires and direct observations showed significant increases in knowledge and actual behaviors. Keywords: health education; health programs; agency; Guatemala; social desirability