Pivot Rules prospers by making up some rules of its own

The management of Pivot Rules got into the golf clothing industry after observing a dearth of casual sportswear which could be worn on the greens or in the backyard. CEO Ken Seiff oversees a very young workforce which is still growing. President James Hilford reports that the company managed sales of $7 million in 1994, and expects a 20% growth rate in 1996. Pivot Rules sells both men's and women's sport shirts of knit fabric called 'golf-inspired' sportswear.
NEW YORK (FNS) -- When you walk into the offices of Pivot Rules, a golf-inspired sportswear company, there are two things you notice right away: Many of the employees, particularly [...]