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Oh, behave! It's never easy to know precisely what your customers are feeling--but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight

Authors :
Tsai, Jessica
Source :
CRM Magazine. January, 2008, Vol. 12 Issue 1, p24, 6 p.
Publication Year :
2008

Abstract

'I've found my perfect customers, and I know what they want.' What marketer hasn't woken up having dreamt of being able to say those words? And yet even the most […]

Details

Language :
English
ISSN :
15298728
Volume :
12
Issue :
1
Database :
Gale General OneFile
Journal :
CRM Magazine
Publication Type :
Periodical
Accession number :
edsgcl.175547421