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Oh, behave! It's never easy to know precisely what your customers are feeling--but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight
- Source :
- CRM Magazine. January, 2008, Vol. 12 Issue 1, p24, 6 p.
- Publication Year :
- 2008
-
Abstract
- 'I've found my perfect customers, and I know what they want.' What marketer hasn't woken up having dreamt of being able to say those words? And yet even the most […]
Details
- Language :
- English
- ISSN :
- 15298728
- Volume :
- 12
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- CRM Magazine
- Publication Type :
- Periodical
- Accession number :
- edsgcl.175547421