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The power of two

Authors :
Marx, Wendy
Source :
Management Review. October 1995, Vol. 84 Issue 10, p36, 4 p.
Publication Year :
1995

Abstract

At Bausch & Lomb, salespeople spend six months in a rigorous training program learning the ins and outs of selling eyecare products -- including selling competitors' brands to retailers. At [...]

Details

Language :
English
ISSN :
00251895
Volume :
84
Issue :
10
Database :
Gale General OneFile
Journal :
Management Review
Publication Type :
Periodical
Accession number :
edsgcl.17551805