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Coca-Cola rules Europe; Eurobrand age nears

Source :
Euromarketing. Sept 5, 1995, Vol. 8 Issue 49, p1, 1 p.
Publication Year :
1995

Abstract

A survey of Europe's top 100 grocery brands by researcher A.C. Nielsen shows that the top selling brand is Coca-Cola, with sales amounting to $3.59 billion across 14 countries. Together with sister brands Sprite and Fanta, Coca-Cola Co. has a 10% share of the top 100 brand sales. Second and third top grocery brands are Procter and Gamble's Ariel and Pampers, with sales of $1.45 billion and $1.36 billion respectively.

Details

ISSN :
09523820
Volume :
8
Issue :
49
Database :
Gale General OneFile
Journal :
Euromarketing
Publication Type :
Periodical
Accession number :
edsgcl.17497173