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Coca-Cola rules Europe; Eurobrand age nears
- Source :
- Euromarketing. Sept 5, 1995, Vol. 8 Issue 49, p1, 1 p.
- Publication Year :
- 1995
-
Abstract
- A survey of Europe's top 100 grocery brands by researcher A.C. Nielsen shows that the top selling brand is Coca-Cola, with sales amounting to $3.59 billion across 14 countries. Together with sister brands Sprite and Fanta, Coca-Cola Co. has a 10% share of the top 100 brand sales. Second and third top grocery brands are Procter and Gamble's Ariel and Pampers, with sales of $1.45 billion and $1.36 billion respectively.
Details
- ISSN :
- 09523820
- Volume :
- 8
- Issue :
- 49
- Database :
- Gale General OneFile
- Journal :
- Euromarketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.17497173