Mass shapes up

Mass retailers have happily entered the game of selling casual wear to the consumer seeking comfort and a cheap price above style or fashion. T-shirts, sweatshirts, and sweatsuits have become reportedly huge sellers in discount chains and retail stores. Cotton and cotton/polyester blends have been the best sellers, as well as printed t-shirts. Even stores which reported slow sales in other women's areas of the store reported brisk activewear sales, and many plan to give the category more display room.
NEW YORK -- Mass marketers have a new attitude about activewear. The dressing down of America is ringing up newly found sales for the category at big discounters such as [...]