Glocal understandings: female readers' perceptions of the new woman in Chinese advertising

Authors :: Hung, Kineta H.
Li, Stella Yiyan
Belk, Russell W.
Source :: Journal of International Business Studies. Nov, 2007, Vol. 38 Issue 6, p1034, 18 p.
Publication Year :: 2007
Abstract: A study examines Chinese womens' glocal understanding of images of new woman in advertising. Results conclude that Chinese women accept forms of femininity defined by freedom and self-reliance.

Subjects :: Chinese -- Social aspects
Chinese -- Economic aspects
Advertising -- International aspects
Advertising -- Social aspects
Businesswomen -- Management
Alterity
Feminism
Company business management
Business, international
Education

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