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We've never done it this way before: prompting organizational change through stories
- Source :
- Global Business and Organizational Excellence. Jan-Feb, 2008, Vol. 27 Issue 2, p16, 10 p.
- Publication Year :
- 2008
-
Abstract
- Business leaders from Hewlett-Packard, FivePoint Federal Credit Union, Cerium Laboratories LLC, and Endevco Corporation initiated organizational change through storytelling. They used metaphors, road maps, and personal stories to convey the message to employees.
- Subjects :
- FivePoint Credit Union -- Management
ENDEVCO Corp. -- Management
Hewlett-Packard Co. -- Management
Computer industry -- Management
Credit unions -- Management
Instrument industry -- Management
Organizational change -- Methods
Storytelling -- Usage
Computer industry
Microcomputer industry
Company business management
Business
Subjects
Details
- Language :
- English
- ISSN :
- 19322054
- Volume :
- 27
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Global Business and Organizational Excellence
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.174568219