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COMPANY NEWS; Pepsi Escalates Brazil's Cola War

Authors :
Brooke, James
Source :
The New York Times. December 2, 1994
Publication Year :
1994

Abstract

Firing a broadside in a cola war over South America's largest market, Pepsi-Cola said today that it was spending $400 million through next June to triple its share of the […]

Subjects

Subjects :
Company market share
Pepsi-Cola International -- Market share
Coca-Cola Co. (Atlanta, Georgia) -- Market share
Soft drink industry -- Market share
Carbonated beverages -- Market share

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.174493271

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Authors Abstract Subjects Details