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Focus groups on the net? Five reasons why it doesn't work

Authors :
Greenbaum, Thomas
Source :
Potentials in Marketing. Sept, 1995, Vol. 28 Issue 9, p28, 1 p.
Publication Year :
1995

Abstract

Surfing the Internet has become one of the hottest topics in boardrooms, lunchrooms and at cocktail parties. It seems that everyone is trying to learn how to use the Net [...]

Subjects

Subjects :
Focus groups -- Evaluation
Market surveys -- Evaluation
Marketing research -- Management
Internet -- Usage
Advertising, marketing and public relations
Business

Details

ISSN :
00325619
Volume :
28
Issue :
9
Database :
Gale General OneFile
Journal :
Potentials in Marketing
Publication Type :
Periodical
Accession number :
edsgcl.17439750

Tools

Authors Abstract Subjects Details