Back to Search Start Over

Best Ad? Bowl Fans and TiVo Clash

Authors :
Mindlin, Alex
Source :
The New York Times. February 4, 2008, Vol. 157 Issue 54210, pC3
Publication Year :
2008

Abstract

The most-cited measure of a Super Bowl ad's performance is the 'Ad Meter,' a 20-year-old metric created by USA Today. Every year, the newspaper asks a panel of volunteers to […]

Subjects

Subjects :
Super Bowl Game (Football) -- Advertising -- Evaluation -- Public opinion
Television advertising -- Public opinion -- Evaluation

Details

Language :
English
ISSN :
03624331
Volume :
157
Issue :
54210
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.174182062

Tools

Authors Abstract Subjects Details