Food & Merch trends on the concert trail

Significant trends developing during the 1995 concert season include the success of upscale merchandise and the continued strong sales of brand-name foods. The introduction of international beers and microbrews has helped keep alcohol sales steady. Some concessions operators report that beverage sales have increased, while food sales have dipped. Merchandise being offered ranges from T-shirts to leather jackets.
As the 1995 concert season enters into the home stretch, the continued strength of brand foods and the emergence of high-end, upscale merchandise are noteworthy trends in terms of ancillary [...]