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Start Over
Three methods to regain control of your brand
- Source :
- Implement & Tractor. Nov-Dec, 2007, Vol. 122 Issue 6, pS15, 1 p.
- Publication Year :
- 2007
-
Abstract
- General advertisers believe they are losing control of their brands. They're wrong. They've never had control. Advertising is focused on changing the way people think, while direct marketing changes the [...]
- Subjects :
- Direct marketing -- Methods
Agricultural industry
Business
Subjects
Details
- Language :
- English
- ISSN :
- 00192953
- Volume :
- 122
- Issue :
- 6
- Database :
- Gale General OneFile
- Journal :
- Implement & Tractor
- Publication Type :
- Periodical
- Accession number :
- edsgcl.173788304