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'All In Good Time' for Hummon: Columbia tries unique marketing plan

Authors :
Price, Deborah Evans
Source :
Billboard. August 5, 1995, Vol. 107 Issue 31, p28, 2 p.
Publication Year :
1995

Abstract

NASHVILLE - Conventional wisdom in the music industry usually follows the time-worn path of signing the act, creating anticipation, releasing a single, then hitting them with the album. However, Columbia […]

Subjects

Subjects :
Sound recordings -- Marketing
Sound recording industry -- Marketing
Country singers
Musicians
Company marketing practices
Columbia Records -- Marketing

Details

Language :
English
ISSN :
00062510
Volume :
107
Issue :
31
Database :
Gale General OneFile
Journal :
Billboard
Publication Type :
Periodical
Accession number :
edsgcl.17364261

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