Pursuing parenthood: integrating cultural and cognitive perspectives in persistent goal striving

Authors :: Fischer, Eileen
Otnes, Cele C.
Tuncay, Linda
Source :: Journal of Consumer Research. Dec, 2007, Vol. 34 Issue 4, p425, 16 p.
Publication Year :: 2007
Abstract: The effects on consumers of life-project framing discourses and culturally pervasive discourses are analyzed. Cultural perspectives are an important complement to cognitive models of consumer persistence.

Subjects :: Consumer behavior -- Models
Consumer behavior -- Social aspects
Persistence -- Models
Persistence -- Social aspects
Goal setting -- Social aspects
Parenthood -- Social aspects
Advertising, marketing and public relations
Social sciences

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