Measurement effects in comparing voter learning from television news and campaign advertisements

Authors :: Zhao, Xinshu
Bleske, Glen L.
Source :: Journalism & Mass Communication Quarterly. Spring, 1995, Vol. 72 Issue 1, p72, 12 p.
Publication Year :: 1995

Subjects :: Voting research -- Reports
Political advertising -- Evaluation
Television and politics -- Research
Campaigns, Political, in mass media -- Analysis
Mass media -- Research
Business
Literature/writing
Mass communications

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