Surplus look drives Old Navy's sales: Gap's Old Navy Stores debut packaging designs with a hand-marked, kraft paper look on nine structures, imparting a vintage aura to invigorate merchandising of men's basics

Authors :: Abrams, Bernard
Source :: Packaging Digest. Nov, 2007, Vol. 44 Issue 11, p24, 4 p.
Publication Year :: 2007
Abstract: [ILLUSTRATIONS OMITTED] Sometimes rule-breaking is a fast route to growth. Perhaps once in a lifetime, it can mean smashing through to a new model for maturation in packaging concepts, and [...]

Subjects :: Gap Inc. -- Product introduction
Gap Inc. -- Marketing
Clothing stores -- Product introduction
Clothing stores -- Marketing
Packaging -- Product introduction
Merchandising
Company marketing practices
Business
Containers and packaging industries

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