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Editorial
- Source :
- International Marketing Review. March, 1995, Vol. 12 Issue 2, p4, 5 p.
- Publication Year :
- 1995
-
Abstract
- Branding has long been considered the most important component of an effective marketing strategy. Aside from identifying the manufacturer of a product, branding helps customers make buying decisions and helps enhance the purchasing experience. The internationalization of some brands has long been undertaken. However, numerous questions continue to be raised regarding this practice.
Details
- ISSN :
- 02651335
- Volume :
- 12
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- International Marketing Review
- Publication Type :
- Periodical
- Accession number :
- edsgcl.17153839