Up in smoke: the FTC's refusal to apply the 'unfairness doctrine' to Camel cigarette advertising.

The Federal Trade Commission has the power to regulate the type of advertising used in the Camel cigarettes campaign. The Central Hudson case established test factors that suggest when commercial speech in the form of advertising can be banned, and the Camel ads meet all the requirements. The Joe Camel campaign is involved in unlawful activity by targeting minors, the government has an interest in preventing smoking by minors and, by targeting only the Joe Camel campaign, the government would minimize any potential negative effect on the industry as a whole.