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SAGE Advice: Holiday Discounting, a Recession -- and the CBI

Authors :
Shapiro, Steve Yahn Leo
Shapiro, Erik
Source :
Editor & Publisher. Nov 4, 2007
Publication Year :
2007

Abstract

Newspapers benefit as retailers try to jump start Christmas spending by advertising discount prices in advance of the season. While fear of recession and a lackluster holiday spending season may [...]

Details

Language :
English
ISSN :
0013094X
Database :
Gale General OneFile
Journal :
Editor & Publisher
Publication Type :
Periodical
Accession number :
edsgcl.171317201