Back to Search Start Over

Leader as inquirer

Authors :
Locander, William B.
Luechauer, David L.
Source :
Marketing Management. Sept-Oct, 2007, Vol. 16 Issue 5, p46, 4 p.
Publication Year :
2007

Abstract

Inquiry can suppy the information and drive neeeded to encourage meaningful dialogue, build community, visualize the future and take advantage of opportunities. Leaders may practice appreciative inquiry to help individuals, groups, and organizations realize new and exciting generative pictures of themselves based on an optimistic understanding of their past and present activities. The advantages and usage of appreciative inquiry are discussed.

Details

Language :
English
ISSN :
10613846
Volume :
16
Issue :
5
Database :
Gale General OneFile
Journal :
Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.170973044