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Advertising challenges: a strategic framework and current review
- Source :
- Journal of Advertising Research. March-April, 1995, Vol. 35 Issue 2, p41, 15 p.
- Publication Year :
- 1995
-
Abstract
- Advertising which is suspected of being false, misleading, or deceptive may be 'challenged' under the auspices of one or more of the regulatory authorities shown in Table 1. Note that [...]
Details
- Language :
- English
- ISSN :
- 00218499
- Volume :
- 35
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Journal of Advertising Research
- Publication Type :
- Periodical
- Accession number :
- edsgcl.17042820