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Adding Value: Brands and Marketing Food and Drink
- Source :
- Business History. January 1995, Vol. 37 Issue 1, p161, 2 p.
- Publication Year :
- 1995
-
Abstract
- It is not unusual, of course, for edited books to promise more than they deliver. However, in this case the imbalance between ambition and achievement is less striking than is [...]
Details
- Language :
- English
- ISSN :
- 00076791
- Volume :
- 37
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Business History
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.17021552