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Authors :
Emert, Carol
Bivens, Heidi
Haber, Holly
Marler, Shannon
Sharoff, Robert
Goupil, Chantal
Stanlake, Katy
Pring, Dawnya
Spector, Robert
Donovan, Sharon
Source :
WWD. June 9, 1995, Vol. 169 Issue 111, pS68, 6 p.
Publication Year :
1995

Abstract

Estee Lauder counters at a number of department stores around the US, Paris, France and London, England were visited in order to evaluate the sales techniques of the fragrance staff. Some sales peoples ignored the customer unless she was well-dressed. Other sales people did not have a good understanding of the scents they were selling or the way in which to offer customer service. A salesperson in Harvey Nichols in London, England, not only knew her products but was also enthusiastic about them.<br />NEW YORK - Estee Lauder keeps its lengthy roster of fragrances - the first, Youth Dew, was launched in 1953 - away from the fragrance bar. And to this day, [...]

Details

ISSN :
01495380
Volume :
169
Issue :
111
Database :
Gale General OneFile
Journal :
WWD
Publication Type :
Periodical
Accession number :
edsgcl.17016005