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Biotech blurring: big pharma has long looked to biotechs to help fatten pipelines, but one company has experienced the benefits of keeping things in-house. Matthew Arnold looks at how Wyeth came up with another way to conduct business

Authors :
Arnold, Matthew
Source :
Medical Marketing & Media. Oct, 2007, Vol. 42 Issue 10, p40, 5 p.
Publication Year :
2007

Abstract

[ILLUSTRATION OMITTED] As big pharma binges on biotechs to feed anemic pipelines, at least one major player isn't getting indigestion. Wyeth has been in the biotech game for more than [...]

Details

Language :
English
ISSN :
00257354
Volume :
42
Issue :
10
Database :
Gale General OneFile
Journal :
Medical Marketing & Media
Publication Type :
Periodical
Accession number :
edsgcl.170158246