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SAGE Advice: Ditch Stock Pages -- And You Risk Missing Key Readers

Authors :
Shapiro, Steve Yahn Leo
Shapiro, Erik
Source :
Editor & Publisher. Sept 7, 2007
Publication Year :
2007

Abstract

People who watch the stock market are just the people that newspaper ad buyers want to reach. The Leo J. Shapiro and Associates August National Poll of U.S. consumers finds [...]

Details

Language :
English
ISSN :
0013094X
Database :
Gale General OneFile
Journal :
Editor & Publisher
Publication Type :
Periodical
Accession number :
edsgcl.168600880