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Wal-Mart Goes Beyond EDLP With New Pricing

Authors :
Hamstra, Mark
Source :
Supermarket News. August 13, 2007, Vol. 55 Issue 33
Publication Year :
2007

Abstract

BENTONVILLE, Ark. - In a shift away from its traditional EDLP model, Wal-Mart Stores here is implementing some aggressive promotional pricing on certain items in at least a handful of [...]

Details

Language :
English
ISSN :
00395803
Volume :
55
Issue :
33
Database :
Gale General OneFile
Journal :
Supermarket News
Publication Type :
Periodical
Accession number :
edsgcl.167532011