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Wal-Mart Goes Beyond EDLP With New Pricing
- Source :
- Supermarket News. August 13, 2007, Vol. 55 Issue 33
- Publication Year :
- 2007
-
Abstract
- BENTONVILLE, Ark. - In a shift away from its traditional EDLP model, Wal-Mart Stores here is implementing some aggressive promotional pricing on certain items in at least a handful of [...]
- Subjects :
- Wal-Mart Stores Inc. -- Marketing
Wal-Mart Stores Inc. -- Prices and rates
Wal-Mart Stores Inc. -- Management
Discount stores -- Marketing
Discount stores -- Prices and rates
Discount stores -- Management
Company marketing practices
Company pricing policy
Company business management
Business
Food and beverage industries
Retail industry
Subjects
Details
- Language :
- English
- ISSN :
- 00395803
- Volume :
- 55
- Issue :
- 33
- Database :
- Gale General OneFile
- Journal :
- Supermarket News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.167532011