MCIFS help piece together profitable profiles

MCIFS have become standard bank equipment so that database marketing is given a new dimension. Marketing strategies are being developed using sophisticated modeling techniques and of information about customer buying behavior. Bankers also need to become customer marketers rather than product marketers. This can be predicted by using account balance and transaction information. Database marketing has aided banks in developing acquisition, retention, cross-selling and profitability strategies.
Now that MCIFs are standard equipment in many banks, database marketing is entering a new dimension where time and relevance are key components in developing marketing strategies. Sophisticated modeling techniques [...]