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Market segmentation for online courses in the college of business
- Source :
- Academy of Marketing Studies Journal. July, 2006, Vol. 10 Issue 2, p95, 11 p.
- Publication Year :
- 2006
-
Abstract
- ABSTRACT The purpose of this article is to analyze the market segments of students enrolled in undergraduate online business courses at a regional state university. By understanding the defining characteristics [...]
- Subjects :
- Business education -- Evaluation
Business, general
Subjects
Details
- Language :
- English
- ISSN :
- 10956298
- Volume :
- 10
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Academy of Marketing Studies Journal
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.166778612