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SAGE Advice: Newspapers Caught in Web as Clippers Click E-Coupons

Authors :
Shapiro, Steve Yahn Leo J.
Shapiro, Erik
Source :
Editor & Publisher. March 13, 2007
Publication Year :
2007

Abstract

More than half (55%) of all consumers look for and clip coupons for shopping. Most clip paper coupons from newspapers and a few click electronic coupons from the Internet, according [...]

Details

Language :
English
ISSN :
0013094X
Database :
Gale General OneFile
Journal :
Editor & Publisher
Publication Type :
Periodical
Accession number :
edsgcl.166490582