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Surprise, surprise: after buyers predict a weak upfront, advertisers drive a seller's market, dropping a windfall of extra dollars to avoid sky-high scatter rates
- Source :
- ADWEEK. July 9, 2007, Vol. 48 Issue 27, p24, 4 p.
- Publication Year :
- 2007
-
Abstract
- THE TITLE OF ONE of the most anticipated new prime-time series this fall, the ABC dramedy Big Shots, could describe broadcast network sales executives, who have just wrapped an upfront [...]
- Subjects :
- Company business management
Company market share
Market trend/market analysis
Cable television broadcasting industry -- Services -- Management -- Forecasts and trends -- Market share
Television advertising -- Forecasts and trends -- Market share -- Services
Television programs -- Evaluation
Subjects
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 48
- Issue :
- 27
- Database :
- Gale General OneFile
- Journal :
- ADWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.166430926